Charlotte Tilbury has unveiled a star-studded line-up, including US supermodel Jerry Hall, to front two new additions to the Puig-owned make-up brand’s Airbrush Flawless range. Hall joins US actress Grace Van Patten; models Leni Klum, Duckie Thot, Noor Stars and Song Wenyao; and singers Lola Índigo and Louane in a campaign promoting the brand’s new Airbrush Flawless Blur Loose Powder (£40) and Blush Blur (£35). The new products are powered by Charlotte Tilbury’s patented AIRtech, which is designed to blur pores, control shine and smooth skin.
Stars of the campaign
Jerry Hall, who is also the mother of models Georgia May and Elizabeth Jagger, spoke about the experience. She said it was “fabulous” working with Charlotte Tilbury and that she had “so much fun on set.” Hall added that the campaign brings together inspiring women from different generations and champions individuality, self-expression, and confidence. She described the project as a “celebration of feeling your very best at every stage of life.”
The company statement praised Hall, calling her the “epitome of timeless glamour” and stating that she radiates confidence, individuality, and elegance.
Related: Vaseline launches Baseline for hometown roots
It noted that she is “living proof that flawless is a feeling.”
Technology and inspiration
The new Airbrush Flawless products are powered by Charlotte Tilbury’s patented AIRtech. This technology is designed to blur pores, control shine, and smooth skin. The brand describes the finish as “micro-fine” and “weightless,” aiming to perfect the skin’s appearance without looking cakey or dry.
According to the statement, the campaign film is inspired by 1990s fashion and beauty editorials. The cast “moves through a dynamic world of beauty, artistry and self-expression.” The visual content aims to showcase the versatility of the Airbrush Flawless range across different ages, skin tones, styles, and generations.
Related: Are Dermal Fillers Safe for All Skin Types?
Charlotte Tilbury, the founder of the brand, emphasized the history of the finish in a statement. She noted that when she launched the original powder in 2013, she created something that customers needed.
She described the finish as “that real-life filter effect that looks as beautiful on the red carpet and HDTV cameras as it does in real life.” The brand statement added that celebrities became “obsessed” with this look, defining what is now known as the airbrush effect.
The Airbrush Flawless extension follows the announcement of a highly-anticipated 2026 beauty advent calendar. The brand recently opened the waitlist for this seasonal product. Tickets are now available for the 25th anniversary of the Pure Beauty Awards, taking place on 15 October 2026 at the Grosvenor House Hotel in London, UK. Join the beauty industry for an evening of recognition and celebration as this year’s winners are revealed. Click here to secure your place. Both products, including an Airbrush Flawless Easy Soft Blur Bronzer + Blusher Brush combo (£39), are available in-store and at charlottetilbury.com.
